About The Team

Dedicated professionals providing a new approach to accountancy for you.

Why did we choose freedom?

As a business grows and develops, business owners are often pulled in all directions and get bogged down in all the intricate parts of a business, including marketing and finance. Finance can be an area that quickly swallows up time, and takes business owners away from their families and from doing the things they love in their business.

Many businesses often don’t have regular contact with their accountant, and didn’t know the ins and outs of their business finances until they got their annual accounts roughly 9 months after their financial year end.

Financial information that is out of date is no use to a business owner needing to make decisions now, and causes unnecessary stress which is why the Freedom in Numbers concept was developed.

At the basic level, it’s about helping businesses get better insight into what is happening with their business each day, meaning they know who they owe money to, what taxes they have to pay, make those all important payroll payments and collect payment from their customers in a timely manner.

On a more strategic level, it is about giving business owners a clear roadmap of how they can improve and grow their business, with insightful reporting and easily understandable reports in plain english.

The values that we live and breathe at Freedom in Numbers

Clarity & Collaboration

Providing clear jargon free advice and work together to improve and share knowledge

Passion & Respect

Listen, respect and be passionate about your work

Trust & Dedication

Be a trusted financial adviser to our clients and deliver more than expected

Innovation & Efficiency

Improve process and efficiencies for clients
Family & Fun
Rest, relax and enjoy a better work life balance
Vision & Success
Follow the vision and share successes

Meet yourFinance Team

Not only do we apply our values to our client work, but they also form part of building our work environment for our team. It’s important that our values run through our entire business so that everyone is on the same page.

The Freedom in Numbers team live and breathe our core values, and are committed to delivering value and care in their work with our clients.

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Hannah Adams - Founder

Married to Simon, and has two daughters. Loves to bake, travel and is an avid Formula 1 fan.

Connect with me on Linkedin

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Simon Adams - Director

Married to Hannah, and has two daughters. Loves to run, hike and bike ride in the peak district, and eat Hannah’s baking!

Connect with me on Linkedin

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Natalie Jolly - Client Manager

Married to Dan and has one son. Loves yoga, painting and Harry Potter.

Connect with me on Linkedin

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Gemma Baggaley - Semi Senior Accountant

Married to Jamie, and has two sons. Loves HIIT and Tabata workouts, and the occasional spa pamper day.

Connect with me on Linkedin

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Jess Saynor - Trainee Digital Accountant

Married to Jack. Loves long dog walks, going to the gym, and going to food & craft festivals.

Why choose Freedom in Numbers?


Never Outsourced


Live Data


Fixed Monthly Fees


Xero Accountants


Award Winning


Dedicated Account Managers

Our team is ready to talk to you about your business.
We’d love to help you get back to doing what you love! If you’d like to know how we can help, click the button to get started.