5 tasks start up businesses should outsource completely
Here are five tasks you can easily outsource to contribute to the growth of your business, while freeing up your time.
Content marketing
Content marketing is the use of content that is designed to educate your target audience, without being too “salesy.”
The aim is to generate leads, but content also nurtures the relationships you have with those leads to improve your chances of closing a sale.
Over 40% of companies have a manager or team in their business who handles content marketing. Unfortunately, small businesses like yours may not have the budget for that.
Rather than spending your time producing and distributing content, or hiring a marketing team to tackle it, outsource it.
According to a report by LinkedIn based on a survey of marketing professionals, 75% of marketers are outsourcing content in some way.
You can start small by hiring a freelance writer, or you can use an agency. Both options will save you money, and help you build better relationships with your customers.
Bookkeeping and Accounts
Research shows that when you multitask, or manage many projects at once, you can experience a 40% drop in productivity. Your projects take longer to complete, and you increase your stress levels.
In reality, the balls are being caught and thrown in rapid succession. It is actually task-switching.
On average, multitasking costs the global economy more than £200 billion.
You don’t want to make mistakes when you handle the finances for your business.
Outsourcing your financials not only frees up your time, but also leaves in in the hands of an expert who will know how to reduce your tax bill!
Payroll
Its recommended outsourcing your payroll, given the many requirements, regulations and tax laws.
The term “Payroll” goes beyond calculating the hours of and salary payouts for employees. One mistake with payroll can trigger tax audits and cost your business thousands of pounds.
Rather than handling your own payroll, outsource your payroll to a reliable service, and let the professionals handle it for you.
Conversion optimisation
Most businesses generate leads through online marketing, and the content you produce works to convert them into leads. According to Search Engine Land, the average conversion rate across most industries is over 2 percent, with the top 25 percent of sites seeing conversions at 5 percent or higher.
There’s a lot you can do to improve your conversion rate, but it’s a time-consuming process. Depending on your business model and margins, even a small lift in conversions can add tens to hundreds of thousands or more in annual revenue.
Instead of trying to manage, you should work with an agency that specializes in conversion optimization.
Scheduling and administrative tasks
It’s easy to get bogged down in dozens of small tasks that eat up your time each day. As a small business owner, you need to focus on your core processes to grow your business.
When you hire a virtual assistant, you’re paying only for the hours in which tasks are being handled. You can cut a lot of wasted time spent on emails, appointment-setting and other repetitive tasks.
When you automate employee scheduling tasks using software, you can focus less on busy work and more on the big picture.
Outsource your weaknesses
There are a lot of areas to outsource. Look at your team, your processes and the work you have to do on a regular basis. Consider outsourcing those areas where you and your team struggle.
Also, look at the difference in costs between a full-time hire and outsourcing.
That difference alone could help you decide.
